The long awaited and latest Google algorithm; Penguin 2.0 has finally been released and it has caused quite a stir in the Auckland search engine optimisation community. With its focus on deterring spam and black hat SEO, Google Penguin 2.0 has already had a huge impact on some top name websites. In fact more than 2.3 percent of English websites have been affected by this update, which is to say that they are no longer holding some of the Top Source Media website ranking spots for their keywords. In the aftermath of the algorithm’s roll out, many websites affected by it have started to look for solutions. Unaffected websites, who have benefited from their competitions downfall, also want to know, how can we keep our new ranking? The range of recovery options for Google’s Penguin 2.0 update is extensive and will need to be implemented based on the website’s previous SEO practices. Common SEO mistakes that are being specifically targeted include; low quality content, having matching anchor text, a lack of social media interaction, and low quality links.

These issues, however, have solutions which will bring your website back up to the ranking it deserves. Websites who have been targeted in this patch may find that these recovery options not only recuperate their original ranking, but may even improve on it. Some of the first steps all website owners should take are to not panic, determine what impact this algorithm has had on them, and to try and understand where their issues lie. One of the chief targets for Penguin was spam SEO links. These ‘unnatural links’ will often be pointed out by Google themselves, so you can easily identify where the issue lies To clean up these links and help recover your original standing, work with Google and your SEO online reputation management provider and request that these links be removed. A lack of keyword variation has also been a target for the latest update. This is a very simple issue to resolve. Rather than stuffing your content with your keywords, try to incorporate your keywords in a more natural manner. This issue is also relevant to your anchor text, which should no longer exactly match your keywords, but partially match it instead. Finally, it should always be your primary goal to produce unique, quality, and relevant content. Websites who have been creating content for algorithms rather than their audience will notice this technique is no longer working. Rather, you should focus on interacting with your audience and including social media which provide platforms for networking and which Google is now prioritizing. SEO to discuss their search engine optimisation needs.

What are the best WordPress maintenance services for NZ businesses? The best WordPress maintenance services combine proactive core updates, plugin compatibility testing, and active security monitoring into flat-rate monthly or annual plans. Choosing a premium WordPress website management services package ensures that your software updates are tested safely in a staging environment. This prevents critical site crashes, data loss, or theme vulnerabilities from occurring on a live site. What is typically included in WordPress website maintenance packages? Plugin and theme audits help prevent plugin conflicts and patch known security vulnerabilities. Database and load speed optimisation by regular cleanup of overhead data, page/post revisions, and spam comments to maintain fast loading speeds. Malware protection requires uptime tracking, web application firewalls, and daily security scans. Automated backup to secure cloud storage - these daily offsite backups ensure your website can be fully restored rapidly if an update fails or data or files are corrupted. Most "managed" hosts are automated; on business plans, I provide a manual, human-led audit of every update I perform.

We have WP website management packages for personal and business sites. Cloudflare Pro Plan account setup ($25 USD/mo value). DNS configuration, WP APO, Custom and Managed Security rules included. Staging Site: updates tested before live site updated. Monthly payments are available but there will be an initial setup fee. Botnet Protection & DDoS Mitigation Services - I can provide Cloudflare security rules implementation for "attack relief", and caching rules implementation to improve load speed and reduce your origin server load. WP Theme Updates: except if your theme is wildly out of date and no longer has developer support. In which case you may need a website redesign. Monthly Technical Audit: "Website Auditor" software analysis of page content, load speed, and Google Search Console data to identify issues. Speed optimisation: starts at basic page caching, extends to persistent object caching, opcache, asset cleanup, minimising unused CSS and Javascript, image optimisation and conversion etc…